Vedanta Aluminium Helps Jharsuguda Farmers Launch Premium ‘Vedamrit Honey’

Jharsuguda, Dec 10: Farmers supported by Vedanta Aluminium has unveiled Vedamrit Honey, a premium, 100% natural honey crafted by skilled bee farmers of Laikera, operating under the LaikeraHoneyFed Farmer Producer Organization (FPO).

The launch event, held at the Panchayat Samiti Office in Laikera, brought together dignitaries, government officials, and the local community, to promote sustainable livelihoods and environmental stewardship.

This initiative empowers local farmers with modern beekeeping practices, providing them with  high-quality honeybee boxes, bees, and comprehensive training in honey rearing. More than 100 local bee farmers availed the free trainings, collectively producing pure, unadulterated honey, while contributing to the region’s ecological balance through such sustainable farming methods. Vedanta also facilitates market linkages, enabling these farmers to sell their produce to a much larger customer base.

Speaking about this initiative, Sunil Gupta,Chief Operating Officer, Vedanta Aluminium, said, “Vedamrit Honey is a reflection of our commitment to building resilient communities through innovative and impactful livelihood initiatives. This project also fosters biodiversity and strengthens agricultural productivity. It is a proud moment for all of us at Vedanta to witness the dedication of Laikera’s bee farmers yielding tangible outcomes, fostering economic empowerment and shaping a brighter future for the community.”

Sanjulata Nayak, Secretary, vapplauded the effort and said, “Beekeeping is a vital activity that not only provides farmers with an additional source of income but also significantly contributes to pollination, which is critical for agricultural productivity. Vedanta’s support in this initiative has been exemplary, and I hope this becomes a model for similar community-driven livelihood projects across the state.”

Sharing his experience, Harish Patel, a bee farmer from Laikera expressed his gratitude and said, “Earlier, we faced challenges in securing stable income opportunities. With Vedanta’s support in training us in beekeeping and providing us with the necessary resources, we now have a dependable source of livelihood. The launch of Vedamrit Honey gives us confidence that our hard work will reach consumers who value pure and natural products, and this will help us improve our lives and those of our families.”

The event marked a significant milestone in Vedanta Aluminium’s journey of integrating community welfare with sustainability, reinforcing its vision of creating shared value for the environment and society.