Smriti Irani Inaugurates Asia’s Largest Lab-Grown Diamond Jewellery Flagship Store

New Delhi, Nov 11: Aigiri, a pioneering lab-grown diamond jewellery brand, proudly announces the grand opening of its flagship store in the heart of South Extension 1, New Delhi.

The landmark event was graced by the esteemed presence of Former Union Minister Smriti Irani, who inaugurated the destination with Aigiri’s visionary co-founders— Smit Patel, Sanket Patel, and Miraj Patel—marking a historic milestone in their journey towards innovation and excellence.

The launch of Aigiri’s flagship store marks a significant milestone in the brand’s mission to make sustainable luxury accessible. As Asia’s largest lab-grown diamond jewellery destination, this state-of-the-art space showcases Aigiri’s unwavering commitment to conscious craftsmanship and innovation.

Speaking at the inauguration, Former Union Minister Smriti Irani praised Aigiri’s alignment with the Prime Minister’s “Make in India” and “Be Vocal for Local” initiatives. “Aigiri’s pioneering efforts in the lab-grown diamond sector perfectly encapsulate India’s growing technological prowess and our collective vision for a sustainable future,” she remarked. “This flagship store is a testament to the synergy between tradition and innovation, setting new standards for ethical luxury in our country.”

Under the visionary leadership of co-founders Smit Patel, Sanket Patel, and Miraj Patel, Aigiri has rapidly emerged as a trailblazer in the sustainable jewellery landscape. The brand’s innovative approach combines cutting-edge technology, premium craftsmanship, and a deep respect for the environment.

“We are honoured to unveil Aigiri’s flagship store in the presence of Smt. Smriti Irani, whose unwavering support for local industries aligns seamlessly with our brand ethos,” said Smit Patel, Founder of Aigiri. “This moment marks a significant stride in our journey to redefine the jewellery landscape through conscious luxury.”

Sanket Patel, Co-founder, added, “Our flagship store in South Extension 1 is not just a retail destination; it’s a curated experience that celebrates the convergence of tradition, innovation, and sustainability. We are thrilled to welcome discerning consumers to this extraordinary space and introduce them to the future of fine jewellery.”

Aigiri’s flagship store features specialised zones for bridal collections, daily wear, and bespoke designs, each showcasing the brand’s exceptional craftsmanship and commitment to ethical sourcing. Visitors can also explore Aigiri’s comprehensive assurance program, which includes IGI and GIA certification, 100% buyback and exchange value, and Lifetime Assured Maintenance.

“As we embark on this new chapter, we are excited to redefine the jewellery landscape through our unwavering focus on conscious luxury,” said Miraj Patel, Co-founder. “Aigiri’s flagship store in New Delhi marks the beginning of our ambitious expansion plan, as we aim to establish five additional stores in Tier 1 cities by 2025.”