GCPL introduces Rs 15 shampoo hair colour brand ‘GodrejSelfie’

With a new shampoo hair colour brand at INR 15, Godrej Consumer Products Ltd (GCPL), one of India’s largest hair colour company, has democratised hair colour category in India.

The company launched ‘Godrej Selfie’, a 5- minute quick shampoo hair colour brand, making hair colouring convenient and accessible for everyone.

The Indian shampoo hair colour market is currently pegged at Rs 680 crore. This format has gained popularity quickly, across the nation. Additionally, there is over Rs 1500 crore market comprising of consumers using formats like hair colour powder and mehendi. With its history of expertise in hair colours, GCPL now has the first mover advantage with Godrej
Selfie, a shampoo hair colour offered at a disruptive price point of Rs 15.
Commenting on the rationale behind the brand, Neeraj Senguttuvan, Category Head – Hair Care, Godrej Consumer Products Ltd (GCPL), said, “Shampoo hair colour is the true do-it-yourself hair colour format which can be done by oneself with complete ease. Hence, we have named our new shampoo hair colour brand – Godrej Selfie. The brand aims to democratise the hair colour market in India by providing both short and long hair pack options for both men and women starting at just INR 15.”