BSNL Launches IFTV Pilot In UP East In Partnership With OTTplay

New Delhi, Jan 23: Bharat Sanchar Nigam Limited (BSNL) further expanded the IFTV offering to UP East – a groundbreaking initiative set to redefine entertainment for millions of Indians.

BSNL’s IFTV brings over 500+ live TV channels, including premium channels, to FTTH users in UP East, free of cost. Following the success of its pilot launch in Puducherry, this marks the first rollout of the service in UP as a pilot for FTTH users.

The expansion showcases BSNL’s commitment to integrating cutting-edge entertainment into everyday life. This service delivers high-quality entertainment, making digital content easily accessible to all BSNL users, irrespective of their plans; at no cost to all its FTTH customers of UP East.

BSNL Chairman and Managing Director A Robert J Ravi I T S, Thought, “With IFTV, through our partners, BSNL is giving every customer the power to access entertainment on the go, ‘anytime, anywhere’, free of cost, irrespective of the plan they are, making it a perfect alternative to the outdated PRBT systems; by combining cutting-edge technology with top-tier content. BSNL will be one of the first telecom service provider to revolutionize its old PRBT by offering this groundbreaking service.”

Co-founder and CEO of OTTplay, Avinash Mudaliar shared, “With new IFTV innovation, we’re proud to bring world-class entertainment to BSNL customers across India. Together, we’re unlocking the magic of cinema and entertainment across genres, languages, and regions and redefining how BSNL customers experience digital entertainment in India.”