IndusInd Bank Announces Multi-Year Global Partnership With ICC

IndusInd Bank is delighted to announce its multi-year association with the International Cricket Council (ICC) as a Global Partner for the highly awaited ICC Men’s Cricket World Cup 2023 and future ICC Men’s events.
  

As a Global Partner for ICC Men’s Cricket World Cup 2023, IndusInd Bank will access an array of exciting activities and promotions for its customers, employees and for cricket fans. The premium opportunity will be through ownership of the flagship Anthem Companion programme, in which selected customers of IndusInd Bank and employees will have a chance for their children to participate in the teams walk out onto the field before the start of play for the national anthems. Other elements of the experience include on-field access, engaging brand activations and the chance to witness some of the best cricketing action.  
  

As a part of this association, IndusInd Bank will have an access to a suite of branding and content assets to build deeper connection with its customers, employees and stakeholders. The partnership exemplifies the Bank’s commitment to the pursuit of excellence, fostering sports, promoting inclusivity and teamwork whilst enhancing the lives of people, through its dedicated sports programme ‘IndusInd ForSports’.   
  

The ICC Men’s Cricket World Cup 2023, which is set to be the biggest Cricket World Cup ever, starts on 5 October with the tournament final at the world’s largest cricket stadium in Ahmedabad on 19 November.